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Premiação Colour Trophy
EVENT

THE PROGRAM

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01
Day

02
Day

Pavilhão da Bienal
São Paulo

Bienal de São Paulo

On the first day of the L'Oréal Pro Summit, prepare to discover the latest trends. Leading national and international hairdressers, such as Berni Ottjes, Min Kim, and Washington Nunnes, will interpret and present the main trends in the hair universe through a fashion show, hosted by Gaby Amarantos.

The day will also feature Masterclasses offered by L'Oréal's professional brands, a stage dedicated exclusively to management content, soft skills, and salon entrepreneurship, and a party with a special performance by Preta Gil!

FUTURE, VISION AND AMBITION

THE MOMENT WHEN PAST AND FUTURE EXPRESS THEMSELVES ON A BEAUTIFUL NIGHT

The second day of the L'Oréal Pro Summit brings to life all the innovations presented on the opening day, translating them into techniques and routines directly applicable in salons. This is the day when high fashion from the runway transforms into wearable styles for the streets, embracing a Prêt-à-porter concept.

Additionally, the day will feature the second edition of Masterclasses offered by L'Oréal's professional brands, along with more management and entrepreneurship content on the Beleza PRO stage. The highlight of the day will be the grand finale of the Style and Colour Trophy global competition, followed by a closing party featuring a spectacular performance by Gaby Amarantos.

PRÊT-À-PÔRTER WITH THE STYLE AND Colour Trophy FINAL

11
AUGUST

02:00 p.m.

Opening and registration

02:30 p.m. TO 06:30 p.m.

Masterclasses

PRO SUMMIT COLOUR INSPIRATION

Redken Styling and tricks

Kérastase ultimate cut & care

Future PRO Stage

Agenda to be defined

06:30 p.m.

L´oréal Pro Summit Hair shows

Hair show by L´Oréal Professionnel

Hair show by Kérastase

Hair show by Redken

International Hair Show

09:00 p.m.

Party + Bloco da Preta

00H00

Closing

AUGUST
12

10:00 a.m.

Openning

10:30 a.m. TO 02:30 p.m.

Masterclasses

PRO SUMMIT COLOUR INSPIRATION

Redken Styling and tricks

Kérastase ultimate cut & care

Future PRO Stage

Agenda to be defined

02:00 p.m. TO 05:00 p.m.

Prêt-à-Pôrter

Pro Summit Pret a Porter by Redken

Pro Summit Pret a Porter by L´Oréal Professionnel

Pro Summit Pret a Porter by Kérastase

08:00 p.m.

Colour Trophy Final

Cocktail party

Gaby Amarantos Show

00H00

Closing Ceremony

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Ensure an incredible experience with the best professionals in the international marketexperiência incrível com os melhores profissionais do mercado internacional.
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