Utopia Pro 2024

The future is now, powered by technology.

STYLE & Colour Trophy

The world's longest-running professional hair competition invites CGI artists to showcase looks created with Artificial Intelligence, joining professionals in a contest to achieve limitless hair designs in both real and virtual worlds.

The best and most inspiring hairdressers from around the globe will craft daring, elevated, and innovative styles, exploring the virtual world's potential to enhance their creativity and achieve ultimate self-expression.

The future is now, powered by technology.

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Ensure an incredible experience with the best professionals in the international marketexperiência incrível com os melhores profissionais do mercado internacional.

Perguntas Frequentes

When and where will the event take place?

The event will take place on August 11 and 12 at the Pavilion of the São Paulo Biennial Foundation, located within Ibirapuera Park (Av. Pedro Álvares Cabral S/N).

What is included with the ticket purchase?

The ticket includes access to all masterclasses, hair shows, and fashion shows, two parties on August 11 and 12, an exclusive event kit with an apron, shoulder bag, and products from Redken, L’Oréal Professionnel, and Kérastase.

Are the advertised shows included in the ticket price?

Yes! The entire event program is included in the ticket price.

Are travel and accommodation logistics included in the ticket package?

No. Airfare must be arranged by the participant according to their location and convenience, as well as accommodation. However, we have a partnership with the Estanplaza hotel chain offering special rates to all event participants. Simply present your event ticket to access the discount.
To contact our partners, visit the partners tab.

Will there be transportation from the airport to the hotel and from the hotel to the event?

No. Since accommodation is the participant's choice, transfers are not included.

How do I purchase my ticket?

To purchase your ticket, just CLICK HERE.

What are the payment methods for tickets?

You can pay via Pix, Boleto, or Credit Card, with installment options up to 3x without interest and from 4x to 12x with interest.

Can I buy a ticket for just one day?

No. The ticket purchased is valid for both days of the event.

What is the cancellation policy?

You can request the cancellation of your purchase via email at lorealprosummit@sallero.com.br. Click here for the full cancellation policy.

Should I bring any materials?

No. All materials needed for the activities will be provided to participants during the event.

Contact us

for questions about the style & Colour Trophy contest, click here

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