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THE GREATEST PROFESSIONAL INDUSTRY EVENT THAT BRINGS TOGETHER LEGACY AND INNOVATION IN ONE PLACE!

AN ICONIC VENUE HOSTS A PROFESSIONAL EVENT FOR THE FIRST TIME, SPANNING TWO IMMERSIVE DAYS ACROSS 20 SQUARE METERS

We've brought together experts to help you outline how to think about your business and your profession on an exclusive stage with digital specialists

GUARANTEE YOUR PLACE IN THE WORLD'S LARGEST COLORING CONTEST

O futuro acontece na fusão entre legado e vanguarda.


L´Oréal produtos profissionais está de volta aos grandes eventos trazendo ao mercado o futuro da beleza profissional no Brasil em três dias de programação com os maiores nomes das indústria.

Prepare-se para descobrir tendências, participar de masterclasses com profissionais renomados, aprender sobre gestão e empreendedorismo pro, conhecer o que há de mais inovador no setor e presenciar a grande final do style & Colour Trophy, a maior competição global de cabeleireiros de L´Oréal Professionnel.

Bienal

DATE

11 AND 12
AUGUST

VANUE

Pavilion of
The São Paulo
Bienal Foundation

Brands Village

Discover an area dedicated to immersing yourself in the experiences of iconic brands from various segments.

FOOD

Throughout the event, food trucks offering the best of Brazilian cuisine will be available, providing you with a complete and independent dining experience during the Summit. To accommodate diverse dietary preferences, we will also offer vegan and vegetarian options.

Shows: Bloco da Preta & Gaby Amarantos

Enjoy the best of Brazilian music in exclusive shows that celebrate the diversity, inclusion and cultural multiplicity that only Brazil can offer with Preta Gil and Gaby Amarantos over two days of partying.

STAGES

Over the two days of the Summit, we will feature 22 hours of exclusive and inspiring content across three stages, with simultaneous translation available in English and Spanish.

Guarantee your ticket now ingresso

Ensure an incredible experience with the best professionals in the international marketexperiência incrível com os melhores profissionais do mercado internacional.

Perguntas Frequentes

When and where will the event take place?
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The event will take place on August 11 and 12 at the Pavilion of the São Paulo Biennial Foundation, located within Ibirapuera Park (Av. Pedro Álvares Cabral S/N).
What is included with the ticket purchase?
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The ticket includes access to all masterclasses, hair shows, and fashion shows, two parties on August 11 and 12, an exclusive event kit with an apron, shoulder bag, and products from Redken, L’Oréal Professionnel, and Kérastase.
Are the advertised shows included in the ticket price?
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Yes! The entire event program is included in the ticket price.
Are travel and accommodation logistics included in the ticket package?
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No. Airfare must be arranged by the participant according to their location and convenience, as well as accommodation. However, we have a partnership with the Estanplaza hotel chain offering special rates to all event participants. Simply present your event ticket to access the discount.
To contact our partners, visit the partners tab.
Will there be transportation from the airport to the hotel and from the hotel to the event?
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No. Since accommodation is the participant's choice, transfers are not included.
How do I purchase my ticket?
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To purchase your ticket, just CLICK HERE.
What are the payment methods for tickets?
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You can pay via Pix, Boleto, or Credit Card, with installment options up to 3x without interest and from 4x to 12x with interest.
Can I buy a ticket for just one day?
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No. The ticket purchased is valid for both days of the event.
What is the cancellation policy?
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You can request the cancellation of your purchase via email at lorealprosummit@sallero.com.br. Click here for the full cancellation policy.
Should I bring any materials?
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No. All materials needed for the activities will be provided to participants during the event.

Get ready for the new
Discover the pro future

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