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THE GREATEST PROFESSIONAL INDUSTRY EVENT THAT BRINGS TOGETHER LEGACY AND INNOVATION IN ONE PLACE!

AN ICONIC VENUE HOSTS A PROFESSIONAL EVENT FOR THE FIRST TIME, SPANNING TWO IMMERSIVE DAYS ACROSS 20 SQUARE METERS

We've brought together experts to help you outline how to think about your business and your profession on an exclusive stage with digital specialists

GUARANTEE YOUR PLACE IN THE WORLD'S LARGEST COLORING CONTEST

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atractions

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2 days

immersed

in the future of beauty

22 hours

of exclusive content

22,000m2

of exhibition space

Bienal

DATE

11 AND 12
AUGUST

VANUE

Pavilion of
The São Paulo
Bienal Foundation

Celebrate in style

Parties with shows by:

Preta Gil
Gaby Amarantos
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  • BRAZIL'S STYLE & Colour Trophy FINALS
  • Prêt-à-porter
  • MASTER PROFISSIONALS
  • Talks with specialists
  • Hair Shows
  • TRENDS
Brand Experience
Áreas de Convívio
Duas Festas
Alimentacao
Loja Oficial Ikesaki
EVENT

PROGRAMMING

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01
Day

02
Day

Pavilion of Bienal
São Paulo

Bienal de São Paulo

ON THE FIRST DAY OF THE L'ORÉAL PRO SUMMIT, GET READY TO DISCOVER THE NEW. THE MAIN TRENDS IN THE HAIR UNIVERSE PRESENTED BY NATIONAL AND INTERNATIONAL HAIRSTYLISTS WHO ARE SHAPING THE FUTURE OF PROFESSIONAL BEAUTY.

THE DAY ALSO FEATURES MASTERCLASSES OFFERED BY L'ORÉAL'S PROFESSIONAL BRANDS AND A STAGE EXCLUSIVELY DEDICATED TO MANAGEMENT, SOFT SKILLS, AND ENTREPRENEURSHIP IN SALONS.

CELEBRATE WITH BLOCO DA PRETA & ICONIC PARTY

THE SECOND DAY OF THE L'ORÉAL PRO SUMMIT COMES TO TRANSLATE ALL THE INNOVATIONS PRESENTED ON THE OPENING DAY INTO TECHNIQUES AND ROUTINES THAT CAN BE DIRECTLY APPLIED IN THE SALON.

IT IS THE DAY WHEN THE RUNWAY UNIVERSE TAKES SHAPES THAT CAN BE SEEN ON THE STREETS, IN A PRÊT-À-PORTER CONCEPT. ON THIS DAY THERE WILL ALSO BE A SECOND EDITION OF THE MASTERCLASSES OFFERED BY L'ORÉAL'S PROFESSIONAL BRANDS AND MORE MANAGEMENT AND ENTREPRENEURSHIP CONTENT ON THE PRO BEAUTY STAGE.

FINAL STYLE AND COLOUR TROPHY + METAVERSE UTOPIA COCKTAIL + GABY AMARANTOS SHOW

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Ensure an incredible experience with the best professionals in the international marketexperiência incrível com os melhores profissionais do mercado internacional.

Perguntas Frequentes

When and where will the event take place?
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The event will take place on August 11 and 12 at the Pavilion of the São Paulo Biennial Foundation, located within Ibirapuera Park (Av. Pedro Álvares Cabral S/N).
What is included with the ticket purchase?
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The ticket includes access to all masterclasses, hair shows, and fashion shows, two parties on August 11 and 12, an exclusive event kit with an apron, shoulder bag, and products from Redken, L’Oréal Professionnel, and Kérastase.
Are the advertised shows included in the ticket price?
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Yes! The entire event program is included in the ticket price.
Are travel and accommodation logistics included in the ticket package?
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No. Airfare must be arranged by the participant according to their location and convenience, as well as accommodation. However, we have a partnership with the Estanplaza hotel chain offering special rates to all event participants. Simply present your event ticket to access the discount.
To contact our partners, visit the partners tab.
Will there be transportation from the airport to the hotel and from the hotel to the event?
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No. Since accommodation is the participant's choice, transfers are not included.
How do I purchase my ticket?
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To purchase your ticket, just CLICK HERE.
What are the payment methods for tickets?
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You can pay via Pix, Boleto, or Credit Card, with installment options up to 3x without interest and from 4x to 12x with interest.
Can I buy a ticket for just one day?
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No. The ticket purchased is valid for both days of the event.
What is the cancellation policy?
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You can request the cancellation of your purchase via email at lorealprosummit@sallero.com.br. Click here for the full cancellation policy.
Should I bring any materials?
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No. All materials needed for the activities will be provided to participants during the event.
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